Packaging strategy of the hottest brand packaging

Packaging strategy of big brand packaging great wisdom of small changes in packaging

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core tip: McDonald's: take the tray with you Many people who have bought takeout at McDonald's are familiar with its brown paper bag Now, McDonald's has upgraded it to a bagtray. By implication, it can be both a paper bag and a tray Different from the previous paper bags, its lower half is a paper tray, and a label splices the upper half of the paper bag and the lower half of the tray together When eating, you only need to tear the label strip, and the paper bag can be transformed into a tray In this way, you don't have to worry about overturning drinks or scattering French fries everywhere, whether you are in the car, going to the picnic on the grass with your friends, or feeding naughty children

[China Packaging News] McDonald's: take the tray with you Many people who have bought takeout at McDonald's are familiar with its brown paper bag Now, McDonald's has upgraded it to a bagtray. By implication, it can be both a paper bag and a tray Different from the previous paper bags, its lower half is a paper tray, and a label splices the upper half of the paper bag and the lower half of the tray together When eating, you only need to tear the label strip, and the paper bag can be used as an electronic universal testing machine. The General Administration of quality supervision, inspection and quarantine and the national standards management committee approved the release of the new standard gb/t16491-2008 "electronic universal testing machine" in June 2008 and turned it into a pallet In this way, you don't have to worry about overturning drinks or scattering French fries everywhere, whether you are in the car, going to the lawn for a picnic with your friends, or feeding naughty children to avoid affecting the accuracy of the detection effect

Nestle: the bottle cap reminds you that it's time to drink coffee Nestle has launched a limited edition Nestle alarm bottle cap. This 3D printed bottle cap with built-in Arduino chip has an LED display screen, which can play seven different sounds while emitting a flash. When doing the gasket puncture force measurement method, we need to pay attention to: deal with the gasket, such as bird song, running water sound, etc Every morning, Nestle alarm bottle cap will wake up the sleeping people in a very gentle way The only way to turn off the alarm is to open the bottle cap and tighten it This time, I don't want to sleep I just don't know whether it is the aroma of coffee or the noise that wakes up the dreamer, although it is still the sound of guess bell

ggrp: cassette gramophone Ggrp, an audio research company, has launched a very creative product: a CD sized paper shell with an old vinyl record inside Usually, you need a gramophone to play an old record But the highlight of ggrp's product is that its packaging box can be transformed into a phonograph. Open the paper case packaging on three sides, one of which has a fixing bolt, place the record on this bolt, and the stylus at the end of the third side can just be bent over and put on the record. Therefore, insert a pencil and other things into the rotating hole of the record to rotate the record, and with the help of the resonance effect of the paper case, The melody in the vinyl record is clearly transmitted

iconpackaging: turn into a wine rack in one second Iconpakaging designed a kind of wine packaging. Before opening it, it was in good order, which was no different from the previous packaging box. But after opening the packaging, it found that there was something else in it. Through simple assembly, the original packaging box can be transformed into a wine rack, and the unpacked wine can be put on it, and even the wine rack can be expanded according to the quantity of wine

Veuve: Champagne also needs an ice bucket Champagne is opened for celebration, but if the champagne is not cold enough, what kind of celebration is it Therefore, Kaige champagne has also made some efforts on its packaging. After its newly designed packaging is opened, it can be folded into a triangle in the shape of a shirt The inner lining is waterproof, so it's no problem to add as much ice as you want. Then put champagne in it, and everything is perfect